Ranked for the questions people ask at 2am
A technical rebuild plus eighteen months of intent-mapped content took a five-partner firm to first-page for the terms that actually generate consultations.
- Organic sessions in 18 months
- 3.4×Organic sessions in 18 months
- First-page keywords
- +147First-page keywords
- Qualified consultations / month
- 22Qualified consultations / month
The finding
Northbay ranked well for its own name and nothing else. The 4,000-page site was 87% thin duplicate content from a legacy directory plugin, and Google was crawling all of it.
Stack
- Next.js
- Screaming Frog
- GSC
- GA4
What we did
- 01
Pruned 3,400 low-value URLs and consolidated equity into 240 real pages
- 02
Rebuilt on a static front end — crawl budget spent on pages that matter
- 03
Mapped 60 questions from intake call transcripts to a hub-and-spoke content model
- 04
FAQ and Attorney schema, plus a consultation flow that survives mobile thumbs
Similar problem?
Most of these started as a hunch that something was off.
Send three sentences about your business and the thing that frustrates you about your current site. You'll get a real reply from a person who has read them — usually within a day.
Or skip the form — bingo.officialwebstudio@gmail.com