A catalogue that loads before you can blink
900 product variants, full-bleed photography, and a first paint under 700ms on 4G. The constraint drove the design.
- LCP on 4G
- 0.68sLCP on 4G
- Mobile bounce rate
- -46%Mobile bounce rate
- Revenue per session
- +29%Revenue per session
The finding
Kova's photography was the entire sales pitch, and the old store took eleven seconds to show any of it. Mobile bounce sat at 74%.
Stack
- Next.js
- Shopify
- Cloudinary
What we did
- 01
Art-directed responsive images: four crops per product, AVIF first, blurhash placeholders
- 02
Variant switching handled client-side with zero layout shift
- 03
Editorial product pages — each piece gets a story, a maker and a room
- 04
Checkout kept boring on purpose; every experiment there lost money
Similar problem?
Most of these started as a hunch that something was off.
Send three sentences about your business and the thing that frustrates you about your current site. You'll get a real reply from a person who has read them — usually within a day.
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