Six bakeries that finally sounded like one
An identity system loose enough for six neighbourhood shops, tight enough to be recognisable from across the street — plus the local SEO to match.
- Map pack impressions
- +212%Map pack impressions
- Cross-location repeat visits
- +38%Cross-location repeat visits
- Brand systems to maintain
- 6→1Brand systems to maintain
The finding
Each shop had drifted into its own logo, its own signage, its own Instagram voice. Customers did not know they were the same business, so loyalty never compounded across locations.
Stack
- Figma
- Astro
- GBP
- Ahrefs
What we did
- 01
One wordmark, six district stamps — shared skeleton, local personality
- 02
A voice guide built from actual counter conversations, not brand adjectives
- 03
Six Google Business Profiles rebuilt with correct categories, hours, service areas and photo cadence
- 04
Location pages with LocalBusiness schema and genuinely local copy, not spun templates
“They spent two days behind the counter before showing us anything. It shows in every line of the guide.”
Similar problem?
Most of these started as a hunch that something was off.
Send three sentences about your business and the thing that frustrates you about your current site. You'll get a real reply from a person who has read them — usually within a day.
Or skip the form — bingo.officialwebstudio@gmail.com