Shelf presence for a roaster nobody could pronounce
A naming fix, a modular label system across 24 SKUs, and a wholesale kit that closed three regional grocers in a quarter.
- Regional grocers signed in Q1
- 3Regional grocers signed in Q1
- SKUs on one system
- 24SKUs on one system
- Direct-to-consumer subscriptions
- +61%Direct-to-consumer subscriptions
The finding
Great coffee, invisible packaging. On a crowded shelf the bags read as generic craft — same kraft paper, same hand-lettering, same everything as eleven competitors.
Stack
- Illustrator
- Figma
- Litho
What we did
- 01
Kept the name, fixed the phonetics with a stress mark built into the wordmark
- 02
A single die-cut window shape that reveals bean colour — origin becomes the graphic
- 03
Colour-coded roast levels legible at two metres
- 04
Wholesale sell sheet and shelf-talker system in the same kit
Similar problem?
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